I was reading an article that talks about businesses using a program developed by a PhD student at MIT to track the carbon footprint of products. This program is called Sourcemap. Essentially, this tells you where your product is coming from and how much carbon it has consumed in its travel.
You wanna know a typical iPhone 4 production Sourcemap? Here it is:
A laptop and all its components? Pretty cool right? It's being advertised to big scale companies [Office Depot is a company that participates in Sourcemap] to promote transparency. It's also a social project, anyone can submit their own Sourcemap. This made me really think of how a single product is affecting the environment. This company is also hoping to track water consumption and etc in order to create these products. So check it out!
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